Bachelor of Science in Marketing

Collaboration with Arizona State University^®

One of the programs in collaboration with ASU Pathways, Mapúa’s Bachelor of Science in Marketing integrates world-class business practices with innovative educational methodologies.

Here’s how this collaboration enhances your educational experience:

• Dive in global immersion with access to an ASU-enhanced curriculum.
• Gain real-world experiential learning through exposure to industry professional expertise and real-life situations.
• Harness digital mastery with cutting-edge digital tools and technologies provided by Arizona State University, ranked first as the most innovative university in the U.S.

Students can take it further by availing the pathway exclusive to students of Mapúa University’s E.T. Yuchengco School of Business located at the Makati campus. The Bachelor of Science in Marketing offers a pathway to BS Digital Audiences from ASU’s Walter Cronkite School of Journalism and Mass Communication, and allows students to:

• Achieve degrees from both Mapúa and ASU, obtaining two prestigious qualifications from globally recognized universities in just four years.
• Can live and work in the U.S. for up to three years after graduation through Optional Practical Training with an F-1 Visa.
• Choose either ASU’s online or on-campus programs, securing access to the same world-class education, no matter your learning preference.
• Expand your global connections and career prospects with the support of Mapúa, in collaboration with ASU’s extensive industry partnerships worldwide.