Bachelor of Arts in Broadcast Media

Command the Airwaves with Mapúa's BA Broadcast Media Program

Go beyond traditional broadcasting with Mapúa’s BA in Broadcast Media. Master the art of storytelling across television, radio, streaming, and digital platforms while building the versatility, creativity, and innovation mindset demanded by today’s evolving media industry.

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career path

Program Educational Objectives

Build successful careers in broadcast and emerging media as content creators, producers, or media professionals who are globally competitive and technically skilled.

Promote ethical and socially responsible media that values cultural diversity, national identity, and community engagement.

Pursue lifelong learning through further studies, professional development, or creative ventures, adapting to new trends and technologies in the media industry.

Career Opportunities

Broadcast Journalist / Multimedia Reporter

As a Broadcast Journalist or Multimedia Reporter, you’ll be at the forefront of delivering news and stories that matter. You’ll research topics, conduct interviews, gather information from the field, and create compelling content for television, radio, digital, and social media platforms.

Director for Live/Recorded Programs

As a Director for Live or Recorded Programs, you’ll lead the creative and technical execution of television shows, broadcasts, and digital productions. From coordinating camera shots and live transitions to guiding on-air talent and production teams, you’ll ensure every program delivers a seamless and engaging viewing experience.

Executive Producer for News, Public Affairs, or Entertainment

As an Executive Producer, you’ll provide leadership and strategic direction for broadcast programs. You’ll oversee content development, production operations, budgeting, and talent management, ensuring programs resonate with audiences while achieving organizational goals.

Head Writer for Broadcast Programs

As a Head Writer, you’ll shape the voice and narrative of broadcast content. You’ll lead writing teams in developing scripts, segments, and storylines that inform, entertain, and engage audiences across various media formats.

Social Media Producer

In today’s digital-first landscape, Social Media Producers create content that sparks conversations and builds online communities. You’ll develop platform-specific content strategies, produce multimedia assets, and analyze audience engagement to maximize reach and impact.

Technical Director

As a Technical Director, you’ll be responsible for the smooth operation of broadcast technologies during live and recorded productions. You’ll oversee production equipment, manage technical crews, and coordinate complex workflows to ensure high-quality content reaches audiences without interruption.