Responsibilities:
- The Digital Marketing Manager is responsible for the development and execution of digital marketing campaigns for Mapúa schools in order to deliver and convert leads required to achieve enrolment and revenue targets. They shall be working closely with the Sales and Marketing teams.
- Media planning and buying (digital) and management of its corresponding analytics (Google Analytics, Facebook Analytics, etc).
- Familiarity with CRM platform (Salesforce, Zoho).
- Familiarity with business intelligence platform (Power BI, Tableau).
- Basic knowledge in marketing tech (website content management system, website landing page creation, no-code to low-code or basic HTML knowledge).
- Project management (effectively manage multiple projects, timelines, and relationships).
- Solid knowledge in paid search marketing, affiliate marketing and content marketing
- Management of third-party partners. Proficient use of MS Office Suite. Knowledge in Adobe Creative Suites an advantage.
Qualifications:
- Any Bachelor’s degree related to Communications, Marketing, Advertising, or Business Management; advanced studies and/or diploma courses and certifications in digital marketing and e-commerce.
- With 3-5 years of relevant work experience (Supervisory- or Manager-level role).